Leviton’s Full Product Catalog and other digital publications offer the latest information on Leviton’s products, systems, and solutions
Over 10 years ago, Leviton said goodbye to bulky and outdated printed product catalogs and hello to the benefits of the digital age. A decade later, Leviton’s digital L-400 “Full Product Catalog” puts the entire product lineup at your fingertips — always current, easy to share, and built for the way contractors work today.
“Because Leviton’s catalog is digital, we can keep the content fresh and up-to-date, and every quarter we update the catalog with information on new product launches and modifications,” shared Brett Serxner, Director of Distribution Marketing at Leviton. “Our L-400 catalog encompasses the full basket of Leviton products available to the trade -- from electrical items to network solutions for residential, commercial, and industrial customers and even lighting products – allowing electrical contractors and their customers to stay on top of our latest offerings and information.”
Bookmark and Email Targeted Sections!
“The catalog’s layout is visually appealing and user-friendly, with flip-book functionality,” said Serxner, who noted that the digital tool allows contractors to tag specific pages. “For example, if you had a customer or colleague interested in the Leviton Load Center, you could email them right through our tool and share the section, page(s), or link(s) for our Load Centers along with a cover note,” he said. “This feature helps speed up the quotation and consultation process.”
“Along with our Full Product Catalog, contractors can also capitalize on other helpful resources within our comprehensive digital bookshelf, including Leviton’s quarterly ‘New Products Guide’ and the smaller ‘New Products Supplement’ that summarizes our new product introductions in a quick and handy format – both of which allow contractors to forward links to others in emails,” Serxner said. “Contractors can readily access these as well as a host of other valuable digital brochures, catalogs, and sales tools segmented by product and/or vertical market that are easy to search and navigate.”
A Top Marketing Tool
Serxner said that these sales tools and content empower contractors to be top marketers.
“Contractors can use our resources to directly send a customer or colleague targeted information, such as when they’re trying to upsell a customer from traditional lighting controls to smart technology,” Serxner said. “And Leviton’s marketing team can co-brand and/or customize any of our content to meet a contractor’s needs and help them build on the strength and credibility of collaborative marketing.”
“Given that contractors interact with residential and commercial/industrial customers every day, staying on top of Leviton’s latest solutions and smart technologies enables them to add value by keeping their customers informed of new products and engaging in upselling activities as applicable,” Serxner said.
“Ultimately, contractors don’t need to be experts in Leviton’s products – they just need to know where to find the information so that they can maximize their sales opportunities,” Serxner said. “And Leviton’s easy-to-use library of digital resources will help them achieve that.”
Click to view Leviton’s digital L-400 Full Product Catalog,. Or click here to access other publications within Leviton’s digital bookshelf. For inquiries regarding the opportunity to co-brand or customize any of Leviton’s digital publications, email channelmarketing@leviton.com or contact your Leviton Sales Representative.